Apple’s battery apology is going to have effects that will be felt for many years to come. Apple apologized on Thursday for slowing down iPhones with older batteries.
The apology is extraordinary: Apple isn’t apologizing for a hardware glitch or a software error; it’s apologizing for a choice it consciously made.
Apple is adding new features to iOS to tell if your battery is healthy, which it should have had since the beginning.
It might be the most far-reaching apology Apple has had to make, and could result in a new way for the company to do business.
Apple’s apology on Thursday was an extraordinary move for the company.
The iPhone maker just doesn’t say, “I’m sorry,” very often, so any apology at all is unusual. But even by those standards, the statement it issued regarding the slowing of iPhones with older batteries was an uncommon one — and it could have important implications.
Tech: Apple’s battery apology could be its most important ever (AAPL)
