E-commerce platforms are free falling and fast. Many e-commerce businesses are failing due to a large number of factors but there 4 of these identified reasons are most significant.E-commerce platforms may be new to the Nigerian market but it is a business that has successfully flourished globally but seems to be failing in the Nigerian market.This comes as a surprise as despite the amount of capital pumped into these e-commerce platforms in order to make them succeed.Here are 4 reasons why e-commerce platforms are failing in the Nigerian market.1. The pay-on-delivery mode of payment This mode of payment has been taken advantage of by most e-commerce customers and it has led to e-commerce companies suffering from major losses. When a customer orders for an item which is on its way for delivery but decides to cancel the order, the payment of logistics like delivery and transportation of the item falls on the e-commerce company.
