Social communication and entertainment apps account for the lion’s share of time spent on the mobile internet by consumers in India
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Social communication and entertainment apps account for the lion’s share of time spent on the mobile internet by consumers in India, according to Omidyar Network.
Indian consumers spend 200 minutes on the mobile internet each day, with social communication apps accounting for 40% and entertainment apps representing 30% of that time.
The allocation of time spent in these apps is far greater in India than in the US — social communication apps account for 33% of mobile time spent in the US, while entertainment apps represent 18%.
The report shows how significant Facebook’s and Google’s influence is over the Indian app market.
Tech: Social chat dominates mobile time in India
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