From Pepsi’s Kendall Jenner protest commercial to Dove’s ‘racist’ Facebook ad, we’ve compiled the year’s worst advertisements.
Try as they may, every year, a handful of marketers just can’t avoid rolling out completely terrible ad campaigns.
Whether a tone-deaf message or ads with glaring racist slants, such gaffes are not necessarily reserved for smaller marketer with little to no creative counsel. As 2017 showed, this sort of thing can just as easily happen to big name brands with huge budgets.
As the year winds down, we look back at some of the most cringe-worthy ads by marketers that should have frankly known better.
Oh and we’re grading them too, just for fun.
It’s not all grim, check out the Best Ads of 2017 here.
10. Volkswagen’s “Luv Bug” spot (Grade: C)
It’s been a rough couple of years for the German auto maker post its emission scandal, and the company seems to have lost not just its credibility, but also its creativity.
Tech: The 10 worst ads of 2017
