Wearables, or connected technology consumers wear, is a blanket category that includes fitness bands, smartwatches, VR headsets, and smart glasses.
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In 2017, US consumers were more likely to own a wearable and to be interested in acquiring a wearable than they were in 2016, according to Deloitte’s Global Mobile Consumer Survey.
Wearables, connected technology that consumers wear, is a blanket category that includes fitness bands, smartwatches, virtual reality headsets, and smart glasses. Here’s how wearables fared among consumers this year:
Almost as many consumers are using a fitness band as are using an eBook. The share of consumers who said they owned or had access to a fitness band in 2017 rose to 23%, up from 17% in 2016. eBook ownership was 24% in 2017. Fitness bands are much more affordable than smartwatches, but have more limited use cases.
Tech: Consumer interest in wearables is picking up
