BI PRIME: NowThis is rolling out its own food-focused brand called NowThis Food. But the channel will not focus on recipes.
Group Nine Media’s digital video brand NowThis is going after the food space with a new channel called NowThis Food.
The channel has soup brand Campbell’s as its founding sponsor.
Unlike other social food publishers however, NowThisFood will steer clear of purely recipe-focused content, and will instead highlight food as it relates to culture, communities and the environment.
There’s a new food-focused digital media contender on the block.
Group Nine Media’s digital video brand NowThis is rolling out NowThis Food, its latest digital video channel centered around all things gastronomic. Except, unlike other social food video publishers that overindex on food porn (think closeup videos of gorgeous deserts being made at high speed), NowThis Food is dedicated to showcasing food as it relates to culture, communities and the environment.
Tech: NowThis has conquered social news and is going after food videos next — and BuzzFeed and Tastemade should be worried
