This is probably not an offence in Nigeria, but the country needs a similar action. Africa’s leading pay-tv operator, DStv, has been ordered to discontinue airing some movies/contents by Advertising Standards Authority (ASA) after a customer complained about manipulative advertising.Alison Job told the advertising watchdog that the brand new series of ‘Doc Martin’ was a recycled content. So also was the US sitcom “Mom” movie branded as new by DStv.The Multichoice Company stated that the “Mom” had been previously aired on M-Net, and the promotion was only announcing its Comedy Central‚ where it is featuring for the first time.However, to many viewers and subscribers without a Premium Dstv package it was indeed “brand new”.The Judgment against DStvAccording to the ASA in its rulings, the agency stated the ‘Mom’, being branded as new, is actually “an old content that is being repeated for the umpteenth time”.
