For years, plant-based food startup Hampton Creek couldn’t crack the eggless egg. On Thursday, they released “Just Scramble.” Here’s how it tastes. For the last four years, vegan food startup Hampton Creek had yet to crack the eggless egg.
But on Thursday, the company announced it was rolling out its first scrambled “egg” product, “Just Scramble,” in several restaurants in San Francisco — starting with Flore, a cafe in the city’s Castro district. It plans to expand to other cities and companies next year.
The company’s mission is to transform the way we eat by swapping the animal products in food for vegetable-based alternatives. It made a name for itself in 2013 with its eggless “Just Mayo”.
Hampton Creek has long promised a standalone eggless egg product. But the company became mired in controversy after allegations that it had bought its own product to artificially inflate sales. Four years later, the company still wasn’t selling a vegan alternative to eggs.
Tech: A Silicon Valley food startup that’s been working on eggless eggs finally has a product — here’s what it’s like
