Verizon’s outgoing media chief says that wireless company has been deliberately moving slowly when challenging Google and Facebook. It’s also still pushing go90
Verizon’s push to take on Facebook and Google is moving slowly on purpose, outgoing media boss Marni Walden said.
The company is being careful about getting consumers to opt in to allow their data to be used for ads.
But Verizon is still pushing ahead with its ad plan, and hasn’t given up on the mobile video app go90 either.
Verizon’s plan to challenge the digital duopoly — Facebook and Google — in digital advertising is a slow mover, and that’s on purpose, the company’s outgoing media chief said on Wednesday. The wireless giant wants to be sure it does not alienate its subscribers, she said as it seeks to get them to opt-in to being tracked, said Marni Walden at Business Insider’s Ignition conference in New York.
Tech: Verizon’s moving slowly in exploiting consumer data for ads because it doesn’t want to freak people out
