Attitude is a core requirement for success in the Nigerian music industry. To have a bad one, is to slowly destroy your career. Talent is never enough. That’s a truism that works in the Nigerian music industry. With hundreds of thousands of Nigerians aspiring to be musicians, talent is mostly the common denominator in this crowd. But very few make it. Only a minute percentage of musicians find a way to push through and become stars. And guess what, talent makes a very minute part of what makes them succeed.For an artist to succeed, everything has to work together, with an element of luck and good fortune. Money helps, a great contact base and networking skills aren’t bad to have, and executing projects at the right time, with a clear strategy is also a win. But when industry professionals gather to discuss this at conferences and symposiums, the often-forgotten essential ingredient for the success of an artist is attitude and behaviour. Burna Boy is probably the most talented Nigerian artist in pop music.
