Facebook is judging its early Watch shows by the repeat viewers they draw, not their sheer number of views. The search for Watch’s first hit show continues.
Watch, Facebook’s three-month-old hub for original shows, has yet to produce any commercial hits.
The Facebook-funded shows that have been renewed for second seasons all share the same trend of initial spikes in viewership followed by steep declines.
Facebook is judging the success of shows largely based on the repeat viewers that come back to watch subsequent episodes, rather than the sheer number of views the shows garner.
Facebook is still on the hunt for hit shows and is green-lighting longer shows with bigger budgets, multiple Watch partners told Business Insider.
Tech: Inside Facebook’s early efforts to attack TV (FB, NFLX, GOOG)
