The company is letting people play with products in the hope that they go on to buy them through Amazon’s website or app on Black Friday. Amazon has opened a pop-up store in London’s Soho Square to raise awareness of its upcoming “Black Friday” sale event.
Visitors will be able to try electronics, toys, jewellery, and beauty products that will go on sale on Black Friday, which is the biggest shopping day of the calendar year.
Doug Gurr, country manager of Amazon.co.uk, said in a statement: “We are showcasing some of our biggest and best Black Friday deals — which will be shoppable through our app — as well as offering some fantastic sampling experiences and interactive workshops with some of our Marketplace and Handmade sellers.
Tech: Amazon has opened a pop-up store in London’s Soho Square (AMZN)
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