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    Tech: Apple’s iPhone and iPad lead holiday device activations (AAPL)

    During the holiday lead-up, iPhones and iPads accounted for 44% of all mobile device activations globally This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.
    Apple’s iPhone and iPad led in device activations during the week leading up to Christmas 2017, according to a new report from Flurry Analytics.
    During the holiday lead-up, iPhones and iPads accounted for 44% of all mobile device activations globally, remaining unchanged over the 2016 holiday season. Samsung came in second, accounting for 26% of device activations during the 2017 holiday week, up from 22% over the same period in 2016.
    The findings from Flurry indicate that Apple’s expansion of its product line is working. Apple device activations over the holiday spanned 10 different iPhone models, from the 2014 iPhone 6 and the newly released iPhone X, with ~15% of total iPhone activations each.

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