By the time you read this you will probably (hopefully) finished all of your Christmas gift shopping, so you will already know at some instinctual level that online shopping once again took a sizeable chunk of all retail activity. British consumers are leading the planet in a relentless march to switch all their shopping online. Britain is the No.1 country for online shopping.
Right now, 29% of all shopping done by credit/debit card is done online in the UK. It was only 17% in 2011.
British people currently spend an average of £1.2 billion online every week, up more than 10% on last year.
At this rate, 50% of all shopping will be done online by 2030.
Tech: The most astonishing and predictable trend in economics just got more astonishing and predictable
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