Brands have found a new secret weapon to hit viral gold – their lawyers. Several, including Bud Light and TGI Friday’s have had fun with legal notices
Marketers have started using legal cease-and-desist letters as viral marketing stunts.
In recent months, companies such as Netflix, TGI Fridays and Bud Light have taken potential trademark infringements and turned them into marketing opportunities.
The tactic not only lets these companies show off their personalities, but ideally helps improve their favorability scores among consumers.
Earlier this month, Anheuser-Busch caught a whiff of trademark infringement. Its beer brand Bud Light had recently hit cultural meme status with its latest ad catchphrase “Dilly Dilly.”
So much so, that a Minneapolis brewery decided to create a Mosaic Double IPA named after it.
Tech: Brands have found a new secret weapon to hit viral gold – their lawyers
