We have been here before. We have heard this, processed this, and now it has overstayed its welcome. Time to switch it up. Album – Black MagicArtist – Yemi AladeRecord Label – Effyzie (2017)Duration – 63 minutesHow long can Yemi Alade continue down this path of mid-level music? How long can we all have to endure seeing such a talent be dumbed down to a point where there is nothing but tasteless attempts to make ‘African pop music’?For the better part of three years, Yemi Alade has created and sustained a special brand of traditional pop culture dominance by attempting to create a brand of music of traditional African music. But it has created a huge array of polarization. Her music is created to be the least possible intellectual version, ever, with the singer admitting to ‘water down’ her lyrics for ‘dumb people’ to understand.
