Google does not refund advertisers who spend money on fraudulent clicks, lawsuit claims
Google is being sued by an ad management company, AdTrader, that claims it does not refund advertisers whose money is spent on invalid or fraudulent clicks.
The lawsuit is based in part on a surreptitiously taped phone call, in which a Google employee explains why AdTrader is being kicked off its DoubleClick Ad Exchange system.
In the call, the exec says Google will refund AdTrader’s advertisers for money spent on clicks that were in violation of Google’s rules, the suit alleges.
AdTrader claims its clients received nothing.
A web advertising company named AdTrader, whose staff surreptitiously recorded a phone conversation with a Google executive, claims in a class-action lawsuit that Google does not refund money to advertisers when it discovers that those advertisers have spent money on fraudulent or invalid clicks.
Tech: Lawsuit based on a surreptitiously recorded phone call claims Google doesn’t refund advertisers who spend money on fraudulent clicks (GOOG)
