Tweets longer than 140 characters garner higher engagement in terms of retweets and likes than tweets under 140 characters, according to social media analytics company SocialFlow
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Tweets longer than 140 characters garner higher engagement in terms of retweets and likes than tweets under 140 characters, according to social media analytics company SocialFlow, per BuzzFeed.
The news comes shortly after Twitter rolled out 280-character limit tweets, doubling its long-standing 140-character limit, to all users in November.
SocialFlow tracked about 30,000 tweets from November 29 to December 6 of this year and found that longer tweets were retweeted about 27 times on average, compared with about 14 for shorter tweets. Additionally, longer tweets were liked 50 times on average, compared with 30 for tweets shorter than 140 characters. Longer and shorter tweets received roughly the same number of clicks.
Tech: Longer tweets get higher engagement (TWTR)
