This report was created for BI Intelligence subscribers. To learn more and subscribe, please click here. Trust is timely. In an era in which fake news is trending, and brands are pulling advertising from large publishers because they don’t want their messaging associated with offensive content, trust is a critical factor that brands consider when re-evaluating digital ad strategies.
Digital trust is the confidence people have in a platform’s ability to protect and promote the interests of its users.
The Digital Trust Report, a brand new report from BI Intelligence, examines consumers’ perception of major social platforms. It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability. These insights help brands and marketers make informed decisions about where to spend their marketing and branding dollars.
Tech: THE DIGITAL TRUST REPORT: Insight into user confidence in top social platforms (FB, GOOG, GOOGL, LNKD, TWTR, SNAP)
