Grindr is trying to shake up the sleepy LGBTQ media sector with its new lifestyle publication Into.
Grindr, the popular gay social network, launched a content site over the summer.
The company says Into, which covers a range of political and lifestyle issues impacting the LGBTQ community has exceeded expectations.
Grindr’s marketing team saw an opening in a media category dominated by legacy brands.
Grindr’s got a very distinct reputation: as a hookup app for gay men. But the company behind it always saw itself are more than that — as a media enterprise for the millennial LGBTQ community. And, with LGBTQ media aimed at the community mostly populated by the same old players (magazines like Out and The Advocate), it sensed an opportunity. So, last summer it rolled out Into (Intomore.com), a digital content site aimed at a younger generation of queer consumers.
Into features a mix of news and lifestyle content through an LGBTQ lens.
Tech: Grindr is trying to shake up the sleepy LGBTQ media sector with its new millennial lifestyle magazine Into
