Celebrity stylist and CEO of ONYC Hair brand, Thelma Okoro, has spoken on her journey into the beauty world and how it has progressed over the years.
In a chat with The Nation, the US based beauty expert, who has worked for the likes of Chanel Cosmetics, and Estee Lauder Cosmetic Company, said that the beauty industry has a lot of potentials that have remained untapped.
“ONYC Hair is my first Brand. I put in all I have and I’m grateful for it. One obstacle does not equate failure. I was scammed during the initial stage of starting my brand, both financially and from partners overseas that sent me very low-quality products. If I had given up or been selfish enough to send bad products to my new customers, I would not be here right now,” she said.
She further cited the challenges she has had to face in the course of setting up an international brand to include language barrier, especially from conversations and negotiations with the Chinese, as well as long hours spent in flight.
The beauty industry has great potentials, says Thelma Okoro
