Iroko TV now has its own production company and has expanded into Francphone Africa Six years ago an ambitious young man landed in Nigeria from the the United Kingdom with an idea. It was an idea that had been borne out of a simple errand to find his mother some DVD’s of her favourite Nigerian movies.Jason Njoku could not have imagined that his little plan to find a single online distribution point for the massive Nigerian film market would lead to the video on demand and pay TV giant that is now Iroko TV.Business Insider Sub Saharan Africa editor, Godfred Akoto Boafo sat with Jason Njoku on the birthday of his dream. After six years what emotions prevail when you look back on all you have achieved in the time? It’s been a spectacular upheaval. There have been great wins, and dark times; but I don’t think this is unique to IROKO. Any other entrepreneur in the Nigerian consumer internet / start-up ecosystem will tell a similar tale.
