The concept is a little different from that of Instagram, Facebook, and WhatsApp stories, though. YouTube is adopting the “stories” format made popular by Instagram and Snapchat, but with its own spin.
The new feature is called “Reels,” and will allow creators to take advantage of a dedicated tab inside their channel’s page to put stacks of 30-second clips there to share with their audience.
Creators can shoot video from within the app, and then do some basic editing like adding text, filters, stickers, or some background music.
Reels won’t be displayed at the top of the app, so they won’t have the same prominence as stories have on Facebook’s services and Snapchat, but YouTube told TechCrunch that it might reconsider their position if the feature takes off.
There’s also another major difference: Videos inside Reels won’t disappear after 24 hours, as stories normally do, and won’t need to be under a centralised feed either.
Tech: Google is bringing its own take on Instagram-like stories to YouTube (GOOG)
