NBCUniversal may start running fewer ads on its TV networks. The media giant’s sales chief Linda Yaccarino said the ad industry must think radically.
NBCUniversal hosted a collection of top executives in the media and advertising business on Tuesday in New York, promising to tackle some of the thornier issues facing the industry – such as people increasingly trying to avoid ads.
The group included leaders from Google, Twitter, Facebook, AT&T and Fox.
NBCU’s sales lead Linda Yaccarino urged the industry to embrace data, push for better transparency, and better respect consumers. She even hinted at running fewer ads on NBCU’s TV networks.
Still, even as the event was billed as a way to find common ground, the discussions revealed tensions and philosophical divides between traditional media sellers and digital giants like Facebook and Google.
NBCUniversal’s sales chief Linda Yaccarino made a bold claim on Tuesday: the media giant may start running fewer TV commercials.
“Who knows?” Yaccarino said.
Tech: NBCUniversal may start running fewer ads on its TV networks
