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HomeUncategorizedTech: How a startup behind the 'iPhone of vaporizers' reinvented the e-cigarette...

Tech: How a startup behind the ‘iPhone of vaporizers’ reinvented the e-cigarette and generated $224 million in sales in a year

Juul is the best-selling e-cigarette in America. It was created by two Stanford graduate students working on their thesis.
Juul is the best-selling e-cigarette on the market, with 32% of the market share of the total e-cigarette category, according to Nielsen data.
The device was created by Stanford graduate students as part of their thesis.
The Juul system uses a proprietary blend of ingredients that the company says makes it taste more like a cigarette.
When two graduate students at Stanford set out to turn cigarette smokers on to alternatives in 2007, the solution seemed obvious: Make an e-cigarette that tastes like a cigarette.
Juul, an e-cigarette system consisting of a pocket-size vaporizer and nicotine juice cartridges that can be swapped in and out, is now the best-selling e-cigarette in America.

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